How to Foster an Online Community

ACTIVE Network
August 12, 2020

Ever since Safer-At-Home / Shelter-In-Place orders have been announced across the country, people who do business in-person have had to pivot to trying an online business model. For some, the infrastructure needed to conduct all their business online is overwhelming and time consuming. For others, they’ve taken a different approach: fostering an online community. 

With most people being home, people have had to get creative when it comes to interacting with friends, family and, of course, their customers. One of the best ways to keep in touch is by creating a digital community, to connect with your customers even when you can’t see them face-to-face. 

A digital community can be created almost anywhere online. The most popular platforms are:

  • Facebook Groups
  • LinkedIn Groups
  • Mighty Networks

You could even create a community on your website depending on your content management system, or starting a chat thread of some sort. Facebook Groups are the most popular at the moment because millions of people use the site daily, and the Groups functionality is free to use.

Many groups are created specifically for users and customers. It’s thought to be customer service 2.0, and it opens up the conversation between you and the people who buy from you. It’s important that you don’t make the conversation all about your business, though. Ask open ended questions that encourage dialogue. 

Creating a digital community managed or sponsored by your business is a great way to keep your business top-of-mind when people are back in the market for what you’re selling. While some companies are understandably going radio silent during this time, you can use this time to get to know your customers better. Ask them how they’re doing, what they’re experiencing, how they’re coping and just offer a safe place online to feel at home.

So if you haven’t started an online community of some sort, get one started today!

Set yourself up for success.

See how ACTIVE can help your organization grow.
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