illustration of a kids park in front of a cityscape.

How Tech Helps Parks & Rec

Jessica Harp
March 16, 2021

Is your parks and rec department still in the dark ages when it comes to technology? Or are you slowly but surely inching your way into the 21st century? The boom in tech over the last 25 years has changed the way parks and rec departments run in a prolific way. Your organization can reap numerous benefits by using the right software. If you’re still on the fence about committing to new platform for your organization, take a look at some of the main benefits.

Tech Saves Time & Money

Your organization is likely responsible for a variety of programs and activities, all of which take up a lot of administrative time. Through tech, administrative tasks that used to take hours of manual labor now take a fraction of the time, leaving you and your staff the opportunity to focus on, engage with and authentically connect with your community while building lasting relationships. Through the implementation of tech, your organization also frees up more time for strategic and long-term planning that will benefit your community for years to come. 

Tech Streamlines Operations

A fair amount of tasks need to be done behind the scenes when you offer classes, facility rentals, memberships and camps to your community. Easily manage every one of these tasks and more with tech. Efficiently book facility, locker, equipment rentals all from your desktop or smart device and keep up to date with usage and capacity. Instead of manually filling out and approving reservations, your staff’s time will be better spent engaging with participants within your community. 

Your facilities are a gathering place for your community and central to your organization’s bottom line, but managing reservation requests and permits can be a time-consuming process for your staff. Simplify scheduling, increase facility utilization and eliminate double bookings through tech. 

Tech Provides Insights Through Data & Reporting

With technology, your organization is able to review participation data for events and programming that will influence and help your staff make informed decisions on current and future offerings. Your organization can examine which programs are seeing an uptick in participation, learn which ones aren’t as popular and be able to adjust your offerings as necessary to better serve your community the programs, classes and camps they want and need. 

Through tech, your organization is also provided the insights needed to identify revenue opportunities and increase efficiency. You’re able to see where your organization is flourishing and where it’s struggling, and then make the necessary adjustments needed to better benefit the organization, staff and community as a whole. 

Tech Increases Visitor Attendance

Tech makes it easier than ever for community members to register and plan for events and programs that your organization provides. With tech, your organization is able to offer convenient online and in-person booking for a wide variety of programs and events. Through online registration from their mobile devices, members of your community are able to register on the go anytime, anywhere. 

ACTIVENet Sets Your Parks & Rec Organization up for Success

ACTIVE Network provides parks & recreation departments with the technology, support and partnership they need to streamline internal processes and optimize citizen engagement.

At ACTIVE, we are a dedicated, experienced and patient partner, providing you with the tools and support you need to create an engaged and active community. Our solutions and teams are partners in the community with you, because we measure our success by your success. Connect with us today to see how ACTIVE can take your organization to the next level.

Set yourself up for success.

See how ACTIVE can help your organization grow.
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