Our mission is to make the world a more active place. We believe in participating in our customers’ activities to better understand how we can serve them. We also want to understand the communities that our customers serve. Over the past eight years, ACTIVEx Charity Challenge (AxCC), has been a way for us to walk a mile in our customers’ shoes and give back directly to the communities they serve.
This year, we’re proud to continue our partnership with KIDS in the GAME (KITG) to provide the opportunity of activity to underprivileged kids around the nation. ACTIVEx fundraising efforts last year led to incredible results.
KIDS in the Game does a great job super-charging our community impact by:
- Placing 100 percent of funds directly to the participation of the child
- Geo-targeting funds in the community they were raised
- Sharing impact data so we know how many kids, their activities, and number of hours of activity the funding provides
We look forward to kicking off the 2014 AxCC next month and working with our partners to have even greater impact than last year! To learn more about KIDS in the GAME and the ACTIVEx Charity Challenge, enjoy the video below.