Calling all city department marketers: Have the economic challenges over the last few years made it difficult to deliver services at the same or increased level? in 2011, The City of Grand Prairie and City of Arlington (Texas) Parks and Recreation Departments met to discuss these issues and how they could better market services to residents and customers. The result? The Brand Aid Marketing and Social Media Conference.The conference provides marketing and social media training for city departments. Since many cities don't have fully dedicated marketing departments, it's important to keep up with the fast-moving trends in social media through learning and training. Speakers from the public and private sector will cover topics like YouTube, customer service in the digital age, marketing plan development and more. Here are some details about the conference:
- Who should attend? Parks & Rec staff, Park Board members, Directors, City Council Members, etc.
- When is it? January 23 - 24, 2013
- Where is it? Bob Duncan Center, 2800 S. Center Street, Arlington, TX
- Who's speaking? Click here to view the speaker lineup.
- What will we learn? Click here to view sessions.
Two From ACTIVE Network to Speak
Justin Ramers - Director of Online MarketingJustin oversees social media and online marketing for ACTIVE Network's consumer products and online media properties like ACTIVE.com. His team has grown a social audience over one million fans through Facebook, Twitter, and more.Session: Social Media ROI: Making The Case For Social MediaCourtney Ferguson - Mobile Product Manager and InnovationCourtney manages strategy for ACTIVE's mobile products including iOS, Android and mobile web. Prior to joining ACTIVE, she worked in product innovation for Southwest Airlines where she launched a web-based portal and system-wide features that resulted in $70 million incremental revenue.Session: Mobile Marketing: The Next StepAll proceeds from the Brand Aid Marketing and Social Media Conference support the ongoing efforts of the Texas Recreation and Park Society. Learn more about the conference here.