And so the countdown begins. Black Friday is only four days away.Last year, Black Friday accounted for $11.4 billion in sales, an increase in 6.6% from the previous year, and is projected to increase slightly this year says the National Retail Federation (NRF). Personally, I’ve never braved the lines, the early morning wake up call, the traffic, the crowds – Black Friday shopping isn’t for the faint of heart. I’m not alone. With deals now only a click away, many people are choosing to forego the mad hussle and go online. In fact, NRF expects more than 40 percent of Black Friday weekend spending to be done online this year.For fitness fanatics on your holiday shopping list, get a jump start on the perfect gift with ACTIVE Gear Up™, a new member-only website that combines traditional e-commerce and deal of the day discounts. ACTIVE GearUp will feature merchandise from premium endurance and outdoors brands like New Balance, Zoot, Asics, Giant and 400+ other top brands at a 40-50% discount, with special limited-time offers ranging between 50-70% off.We’re partnering with LeftLane Sports to help us manage logistics such as buying in bulk, storing merchandise, shipping, fulfilling orders and managing brand partnerships so we can offer our customers the most competitive deals on the most desired brands.So before that Thanksgiving turkey coma hits, go ahead and check it out!