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3 Tools to Help Operations Professionals Serve Their Communities

ACTIVE Network
July 26, 2021

As an operations professional, you manage many tasks to provide classes, camps, facility rentals and other valuable services for your community. Coordinating these efforts can put major strain on your department’s internal resources, with staff spending hours on tedious administrative work just to keep pace. Thankfully, there are a few simple tools you can use to streamline your day-to-day operations—and provide the exceptional service your town or city deserves.

1. Facility Management Software

Managing facility reservations is a crucial step for any parks and recreation department. Renting out your courts, gyms, meeting rooms, picnic shelters and other facilities supports your bottom line while providing enriching experiences for your community. But managing facility booking is often time-consuming and inefficient, drowning your staff in reservation requests, permits and paperwork. So, what if you could simplify this reservation process with a single software solution?

Facility management tools support your team by creating a seamless, easy-to-use online reservation experience. They offer interactive and custom maps, real-time calendar updates and other helpful features to show customers exactly which facilities are available—and make renting them out fast and effortless.

Your department can use recreation management software with facility management to streamline scheduling, eliminate double-bookings and improve facility utilization. Save your team precious hours by tracking and updating reservations in real time, and help customers understand the value of your facilities by listing their key attributes and features online.

These solutions are a perfect way to get a more transparent look at how your facilities are used day to day—and make even the most complex management tasks (like overnight bookings and conflict resolution) much easier. 

2. Data-Driven Business Insights

Reporting and analytics are central to your success as an operations professional. You need objective data on community engagement, facility usage and other metrics to understand the recreational needs of customers—and adjust your capabilities to match those demands. Here’s the problem: aggregating and making sense of all that data is extremely difficult, at least until you’re equipped with the right tools. 

The best recreation management software empowers your staff with data-driven business insights to guide departmental decisions. These solutions provide your staff with interactive, intuitive reports on program participants, facility usage trends and more, giving you full visibility into all aspects of your department. Reporting can be customized to reflect the insights you value most—and easily shared across your team to coordinate communication and decision-making.

Not exactly a data expert? Don’t sweat it; recreation management software can combine data on the state of your organization with predefined dashboards. These dashboards merge your existing data with easy-to-understand graphics, which gives you an at-a-glance summary of actionable analytics and trends!

If you’re on the lookout for new recreation management software, be sure to ask about reporting implementation and customer support, too. The partner you choose should connect you with a full team of technology experts to ensure your analytics are tracking properly, integrate with any existing tools you use and actively help you achieve your departmental goals. 

3. Scalable IT Security

Data security is a growing concern among parks and recreation teams, as departments seek more secure, scalable technologies to serve communities. A single security breach can poke holes in your organization’s operations, which is why it’s so important to seek the very best security for your existing and future IT platforms.

With the right recreation management software, you can migrate all departmental activities onto one user-friendly, highly secure system, eliminating the threat of security breaches and backup failures. Enhance your department with state-of-the-art data centers and application infrastructure to secure your data, minimize software downtime and maintain absolute compliance. 

One of the greatest benefits of investing in top-of-the-line recreation management software is that it effectively future-proofs your department’s compliance and security! These solutions can scale infinitely to match the evolving needs of your organization, so you can act with confidence knowing that your IT infrastructure and data are safe.

The ACTIVE Advantage

At ACTIVE, our goal is to help your community thrive with flexible recreation management software. We’ve helped many parks and recreation programs like yours become invaluable assets to their entire community.

Today’s tech tools can complement and enhance your parks and rec department in a variety of ways, including through data and reporting, streamlined operations, efficiency, increased visitor attendance and more. Now’s the perfect time to invest and set your organization up for success.

Contact us today with any questions you have about ACTIVE Network, or for more tips on how to serve residents as an operations professional. We’re your partner for simplifying day-to-day activities, saving your team time and helping you build stronger, safer communities!

Set yourself up for success.

See how ACTIVE can help your organization grow.
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