Three camp counselors looking at a computer.

3 Must-Have Tools For Camp Management

ACTIVE Network
April 22, 2021

As a camp director or organizer, you know full well how difficult it can be to maintain and grow your business. Your community and employees count on you to develop reliable strategies to attract new participants, retain customers and create flexible, rewarding camp experiences to match the interests of your audience. Thankfully, there are many convenient online tools your team can use to communicate more efficiently—and boost registration across your camp’s programs. 

Improve relationships, save money and run your programs more effectively with these simple, must-have solutions for camp management!

1. Cross-Season Reporting

Camps of every size and type need accurate information on their customers. Understanding your programs’ participants will help you develop relevant marketing and initiatives that appeal to their unique interests. For the best results, you’ll want to look at this data across each year or season to identify customer trends—and new opportunities to improve your camp’s programs. That’s where cross-season reporting can help. 

Cross-season reporting is a powerful reporting feature available for the best camp management software. This tool provides you with a real-time view into customer data across programs, allowing you to see the age, gender, registration date, registered seasons and other insights on each participant. Your team can use cross-season reporting to track loyalty trends in your target audiences over time, then use that information to make custom-built campaigns and messaging for your camp’s customers. 

Here are just a few examples of how cross-season reporting can support your camp management efforts:

  • Use customer insights to build tailored email campaigns
  • Tweak your social media marketing to improve user loyalty and retention
  • Re-engage inactive customers who registered for previous seasons

With cross-season reporting and the right camp management software, your team can increase efficiency, provide better marketing analysis and deliver more closely targeted services—which translates to improved customer loyalty and participation year over year!

 Learn more about this innovative reporting tool for camps and classes online.

2. Email Marketing & Management Tools

Think about all the time and effort you put into educating potential customers about your camp programs: sending countless calls, emails and PDFs, only to have many prospects cancel or request a refund. Now more than ever, it’s crucial to help your target audience quickly and clearly understand the benefits of your programs—including any key features and advantages over other camps. 

Email is the easiest and most affordable way to communicate with your camp’s target audience, making it a great solution if your organization’s on a tight budget. (Email marketing offers a return of investment of up to 4400%.) But even basic email pushes take time to create and manage. So how great would it be if you had a simple, all-in-one email system to help you boost registrations while freeing up more time for you to run your camp?

Today’s best camp management software includes built-in email management tools to help you streamline and automate your organization’s email marketing. Use these solutions to save money by cutting the costs of paper, printing and postage, analyze results across specific customer groups and improve relationships by sending targeted updates your audience actually wants to hear.

Here are just a few ways you can more effectively run and promote your camp with email marketing tools:

  • Create professional, high-quality HTML or text emails
  • Use email templates to promote custom content and messaging
  • Integrate your email with your registration database to segment contacts
  • View open and click-thru reports to track and evaluate email performance
  • Schedule email campaigns in advance to save time and stress

3. Online Camp Registration Software

Camp registration forms can be tedious and complex, both for participants and your organization's employees. So why not streamline this important process with online registration forms? With the right camp management software, it’s easy to enable online registration for your camp, enabling more convenient, flexible and considerate experiences for camper families. 

Online registration software empowers your organization to build sleek, custom forms that simplify and modernize your camp’s registration process. You can choose between several pre-built form templates to match the unique look of your camp and ask as many questions as you need. Online registration also allows your camp to accept payments 24/7 through credit card payments, automatic billing, payment plans and more. 


Best of all, online registration opens opportunities for more flexible pricing options, from discounts to special promotions. These options give families the ability to sign up for the activities they love without worrying so much about strict payment systems. You can simplify this system even further with automated email payment reminders to keep participants informed and on track with their payments!

Simplify Camp Management with ACTIVE Network

ACTIVE’s powerful camp management solutions are the perfect way to save time, improve relationships with camper families and maximize profitability for your camp each year. Our camp management software offers many innovative features to keep your team on top of management tasks, including:

  • Online Camp Registration
  • Email Marketing & Management
  • Camp Reporting, tracking, & Analytics
  • Family Account Management
  • Integrated Merchandising
  • And More!

Connect with us today to get started with the best camp management software on the market—and start putting this powerful technology to work for your camp and camper families. 

Set yourself up for success.

See how ACTIVE can help your organization grow.
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