Yuppies. Say what you want about them, but they have incomes and a general affinity for the hottest fitness trend, class, and activity. They also take to Facebook, Twitter, and Instagram before, during and after participating in a cool activity. Doesn’t that sound like an ideal customer? Depending on the demographics of your community, you could tap into the young professional market with some new and trendy offerings.
To help you understand what young professionals are looking for, here is a list of activities that are currently trendy in the 20 to 30 year old range:
Workout Classes
1. Aerial acrobatics (aerial silks, trapeze, etc.)
2. Boot camps
3. Boxing/Kick boxing classes
4. Crossfit
5. Dance classes
6. Hot yoga
7. Kettlebell workouts
8. Martial arts
9. Rock climbing
10. TRX
11. Zumba
“Mob” Events
12. Alpha Warrior
13. Color Run
14. Electric Run
15. Mud runs
16. Obstacle course races
17. Walking Dead Escape
Classes
18. Cooking classes
19. BYOB painting & art classes
20. Toastmasters
21. Speed dating or group dating (or networking)
22. Parenting classes at night
Other trends
23. Fitness/weight loss/workout apps
24. Personal training
So if you’d like to tap into the young professional market in your community, try to incorporate some of these trends, classes, and events into your offerings. (This list was compiled from a few sources. Contributors include Curt Jackson, our race director blog, and informal polling of Yuppies around the office.)
Are we missing any? Tweet us to get your recommended trend added to the list.
