If you're a stats geek, you like dissecting numbers from Google Analytics, email clickthrough rates and Facebook Insights. But numbers, metrics and statistics can no longer be the interest of just the geeks. Every marketer has to dig into the numbers to determine their promotional effectiveness.Last week, we talked about the parks and recreation marketing funnel. Wherever you put Analytics in the funnel, it needs to be part of your process. Here are fifteen organic (marketing you don't directly spend on) metrics to track, tweak and test for your recreation marketing.
1. Pageviews2. Unique visitors3. Leads4. Conversion rates5. Traffic sources6. Keywords7. Visits per keyword8. Online registrations9. Bounce rate
10. Email database size11. Open rate12. Clickthrough rate13. Clicks per email
14. Reach15. ClicksComment below to talk more about each metric and how to track it. These fifteen are just a starting point for painting a picture of your marketing. If you spend on online advertising (PPC, banner ads, etc.), you'll need another set of metrics to determine return on investment.